As per the Shastras, Kaamdev is a very enchanting and handsome deity. His mere presence could turn heads and hold people in a state of enchantment. He is also known as Kandarpa (God of passion and love). Lord Brahma, the creator blessed him saying that the 5 arrows given to him along with Vasant (a season abundant with greenery and blossoms) would ensure that when his arrows found their mark no God or human could resist his charm. It was this very same boon that Kamdev used to disturb Lord Shiva’s penance so that Goddess Parvati would be noticed by him. It is only because of his intervention that Lord Shiva finally married Goddess Parvati and became a householder. Another myth states that when Lord Indra lost his kingdom and Goddess Mahalakshmi deserted him he was advised by Brihaspati (Guru of the Gods) and Lord Brahma to wear the 13 Mukhi graced by Kaamdev. Thus he retrieved the grace of Goddess Mahalakshmi and his kingdom after wearing it.

|| Om Kaamdevai Vidmahe Pushpabaanai Dhimahi Tanno Anang Prachodayat ||

The 13 Mukhi Rudraksha begins an alchemical and divine process that exhibits tremendous powers of attraction. The wearer gets to enjoy his life to the fullest potential. The luxuries of physical and metaphysical realms are thoroughly enjoyed by him. It is also known to attract forgiving divine energy to those who are remorseful for their sins.

|| Om Namobhagavate Kaamdevayai Sarvajanapriyaay Sarvajanasammohanaayae Namah! ||

Salutation to Kaamdev who is loved by all and who enchants and attracts all is expressed in the lines stated above. Thus the functioning of the 13 Mukhi is exactly similar to the deity who rules this bead!

The 13 Mukhi Rudraksha confers luxuries, riches and bestows desire fulfilments. Kaamdev is pleased with the wearer and grants him accomplishments.  It is also helpful for meditation and spiritual attainments that are occurring simultaneously with material benefits. The malefic effects of Venus are nullified as per Astrology.